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实习案例 样例

GCSIC | Sample Intern Case
GCSIC | Sample Intern Case

Marketing Function in FMCG v.s. Manufacturing

 
Linda Zhou

 

Publication Date: 21/10/2018

Format: Multiple Choices

Industries or Functions: FMCG, Marketing

Target: level II

 

Many young people most like to work in the fast-moving consumer goods(FMCG)industry, than in manufacturing industry, because FMCG industry provides more career opportunity every year to the fresh graduate, and is much closer to young people’s lives. Though both industries have marketing functions. Now you want to apply a marketing job. Do you think what is the biggest difference between the marketing functions of the two industries ?

  1. The FMCG industry is very dependent on branding. Therefore, it pays more attentions to differentiating brands compared to manufacturing industry.

  2. Individual consumers are the major targets of the FMCG industry, whereas manufacturing industry more targets on professional clients.

  3. In the FMCG industry, Individual consumers’ behaviors and attitudes are much easier to be guided and influenced, therefore the market demand is unstable and risky. The manufacturing industry is relatively stable in customer royalty.

  4. The employment in FMCG industry is very unstable. Turnover is high due to a high pressure of competition.

  5. Marketing position in the manufacturing industry contains relatively less pressure, because the product life cycle is relatively longer.

 

Issue: Difference between the marketing job between FMCG and manufacturing industry

Reference or Hints: NO

Credits Assigned: 5 

Recommended Answer: YES

 

Price Range: $1  or C$1.3

Turnover analysis

 

Linda Zhou

 

Publication Date: 12/12/2018

Format: Subjective Question

Industries or Functions: Human Resources Management

Target: level III

 

Your company is losing more talents as the new year is approaching,. Recently, four employees resigned. Your boss called for a meeting to discuss the causes of the turnover issue. It is unusual because people left before the end of year, meaning that they won’t get all bonus and commission for the past year. And there were not many new projects or business strategy implemented to cause the brain drain.

You just joined the HR team and your boss assigned you to do the analysis about the issue. Please list three possible reasons of this turnover, and back up your arguments with evidence.

 

Issue: Reasons for a team's turnover 

Reference or Hints: YES

Credits Assigned: 6

Recommended Answer: N/A

 

Price Range: $1.2/C$1.5

The distribution of Intern Case on industries

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实习案例定价标准

 

实习案例的定价可以根据教练自身的推广策略、难度级别等因素,从0 元至20元每次不等。 GCSICA 只在教练定价的基础上加收30%作为支付给平台的管理费用。.

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